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GET THE BAIT


FISHING & LIFESTYLE APPAREL

IDENTITY & ILLUSTRATION







Get The Bait (GTB) is a local fishing and lifestyle apparel brand. Combining the iconic metal, skeletal style with a traditionally more practical market, the GTB brand exists in a unique position that has untapped potential. Bringing life and a trendy take to a conventional apparel market, GTB is a brand with a niche but large target market with an exciting future ahead.





The brief requested the imagery to be illustrated with a scruffy edge, but still graphic and bold. I illustrated a crafted version of the skeletal figure, in the act of fishing, with a chum bucket, standing on the edge of a jetty.








GTB’s colour palette consists of essential black, white, and greys, with the inclusion of dark khaki green, to tie into the traditional outdoor/fishing lifestyle staple.











GTB has a limited range of carefully considered apparel items that span a variety of age groups. The youthful illustration style combined with the utility of the quality textiles allows for the inclusion of the young, old, and little fishermen to represent their favourite hobby proudly.








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SAY HELLO, IF YOU LIKE


I’m happy to answer any questions about my work or have a chat if you are interested in collaborating on a freelance gig perhaps, maybe even hiring me...